Are you looking to expand your online advertising efforts beyond Google Ads? If so, Bing Ads could be a great option for you. Bing is the second largest search engine in the world, and its advertising platform allows you to reach millions of potential customers who may not be using Google. In this blog post, we’ll provide a step-by-step guide for setting up and using Bing Ads.
Step 1: Create a Bing Ads Account
The first step to using Bing Ads is to create an account. Simply go to the Bing Ads website and click the “Sign Up” button. You can sign up with your Microsoft account, or you can create a new one specifically for Bing Ads. Once you’ve created your account, you’ll be prompted to set up your first campaign.
Step 2: Set Up Your Bing Ads Campaign
Setting up a campaign in Bing Ads is very similar to setting one up in Google Ads. You’ll need to choose a campaign name, select your geographic targeting, choose keywords, set your budget, and create your ad creatives. Here are a few tips to keep in mind:
– Be sure to choose your keywords carefully. Bing Ads offers a keyword research tool that can help you identify relevant keywords to target. You can also import your existing Google Ads campaigns into Bing Ads to save time.
– When creating your ad creatives, make sure they are relevant to your keywords and audience. Use strong calls-to-action and highlight the benefits of your products or services.
– Consider using Bing’s ad extensions to make your ads more compelling. Ad extensions allow you to provide additional information about your business, such as your location, phone number, and customer reviews.
Step 3: Monitor and Optimize Your Campaign
Once your Bing Ads campaign is up and running, it’s important to monitor its performance and make adjustments as needed. Here are a few ways to optimize your campaign:
– Check your keyword performance regularly to see which ones are driving the most traffic and conversions. Adjust your bids and ad targeting accordingly.
– Monitor your click-through rates (CTR) and conversion rates to see how your ads are performing. If your CTR is low, try adjusting your ad creatives or targeting. If your conversion rate is low, consider tweaking your landing pages to better match your ads.
– Use Bing Ads’ reporting tools to keep track of your campaign performance over time. Use this data to make informed decisions about how to allocate your budget and optimize your ads.
Example of a Successful Bing Ads Campaign
One great example of a successful Bing Ads campaign is the online retailer Wayfair. Wayfair sells furniture and home decor online, and they’ve been able to achieve great results on Bing Ads by targeting specific keywords and using dynamic search ads.
Using Bing’s keyword research tool, Wayfair identified keywords related to their products and services. They then created ad groups for each keyword with targeted ad creatives highlighting specific products. Additionally, they used dynamic search ads to automatically generate ads based on their website content.
The results were impressive: Wayfair saw a 45% lower cost per click on Bing Ads compared to Google Ads, and they were able to reach a new audience of potential customers who weren’t using Google.
If you’re looking to expand your online advertising efforts beyond Google Ads, Bing Ads is a great option to consider. By following the steps outlined in this guide and optimizing your campaigns over time, you can reach millions of potential customers and achieve great results. Good luck!