Nowadays, achieving success with SEO can be a challenge. You are constantly competing against thousands of other websites and content creators for the same slots on the SERP. However, this doesn’t mean that you have to give up. By adopting certain strategies and optimizing your website for better performance and ranking, you too can achieve quick SEO wins.
In this guide, we’ll discuss ten essential strategies that you can draw from to increase your website’s exposure, improve visibility, and get higher rankings in search engine results.
1. Optimize for Mobile Devices
In today’s digital environment, over 70% of all internet usage is done through mobile devices such as smartphones and tablets. Optimizing your website for mobile devices should be the first step when launching an SEO campaign.
To achieve this, you should start by using tools such as Google’s Mobile-Friendly Test to check if your website is optimized for mobile devices. You should also make sure your content is responsive, meaning it can be viewed without any problems on any device. As an example, take a look at the popular blog techcrunch.com – the content is responsive and works perfectly both on desktop and mobile devices.
2. Speed Up Your Website
Websites that load slowly or take more than a few seconds to show content can deter visitors and impact website rankings. Google’s algorithms are designed to prioritize fast-loading websites, so your website should be optimized for speed.
To provide an optimum user experience, it’s advised that you check the speed of your website with tools such as GTmetrix and Google PageSpeed Insights. This information can then be used to quickly identify any problems with the site’s speed, pinpointing any areas that can be improved.
3. Update Old Content
Regularly updating existing content on your website can help to boost your rankings and drive more traffic to your website. Google’s algorithms favor websites that often keep their content up-to-date and relevant.
For example, if you have a blog post that was written a while ago, you can update it by adding new information, linking it to other posts, and including other relevant keywords. Doing so will make the content more informative and engaging, helping you to get more organic traffic to the post.
4. Generate Backlinks
Backlinks are one of the most influential factors when it comes to SEO. Converting one-way links from other websites can help boost your website’s visibility and give it more credibility in the eyes of search engine algorithms.
Generating quality backlinks can be done in many ways. Writing guest posts and reaching out to reputable websites for link exchange opportunities are two great options. Aside from that, you can also build relationships with influencers who are willing to link to your content.
5. Improve Your On-Page SEO
On-page SEO refers to all the actions you can take on your website to make it more visible in the eyes of search engine algorithms. This includes everything from the structure of your content and the way it’s formatted, to the choice of titles and metatags used.
Examples of optimizing your on-page SEO can include focusing on select keywords and phrases, using as many images with meta descriptions as possible, and optimizing page titles and content. You should also make sure to optimize your website’s code; this can be done using HTML tags, such as the h1 and h2 tags, which differentiate text into headings and subheadings.
6. Integrate Social Media
Social media has become an important factor when it comes to SEO. Search engine algorithms take into account the number of likes and shares posts receive on different platforms. This is why integrating your website with social media can be beneficial for SEO.
To integrate social media into your website, you can add social media sharing buttons to individual posts and pages. You can also link your posts to different social media platforms, including Facebook, Twitter, and Instagram. This will make it easier to share and increase your content’s visibility.
7. Use Structured Data
Structured data is a way to markup content on your website, allowing search engines to better understand what your website is about. By providing structured data, you make it easier for search engine robots to crawl and understand your content. This can help improve your website’s visibility and rankings.
The most common way to use structured data is through the use of Schema.org. This is a freely available set of vocabularies and tags that can be implemented into your website’s code. Doing so can help search engine robots quickly and accurately identify what your website is about.
8. Create Quality Content That’s SEO Friendly
Creating SEO friendly content is one of the most important strategies for achieving quick SEO wins. Make sure you do thorough keyword research to find the right keywords that you can use in your content. Good keyword research and using the right keywords in your content will make it easier for search engine algorithms to index and rank it.
Focus on producing high-quality, unique, and informative content. Make sure your content is well-structured and includes all relevant keywords. As an example, take a look at the popular blog 9to5mac.com – the content is always well-researched and well-structured, with proper use of keywords that help the blog posts rank well on SERPs.
9. Optimize Your Website’s URLs
URLs play an important role in SEO. Not only do URLs make it easier for search engine algorithms to read your website’s content, but they also make your website look more professional. To optimize your URL structure for SEO, make sure it follows a specific pattern – for example, you can use a keyword in the URL of each page.
Also, try to make your URLs short and easy to understand. Taking the time to optimize your URL structure can go a long way in helping you improve ranking and achieve quick SEO wins.
10. Utilize Internal Linking
Internal linking is an important SEO tactic that’s often overlooked. It’s the practice of linking one page on your website to another page, allowing users to easily navigate between different sections of your website.
By utilizing internal links, you can improve the user experience on your website, as well as make it easier for search engine algorithms to crawl and index your content. It’s also a great way to keep visitors engaged with your website.
To achieve quick SEO wins with internal linking, make sure you’re using relevant keywords in the links and that you’re linking to pages with topical content. This will help improve your website’s visibility, as well as the likelihood of achieving higher search engine rankings.
Improving visibility and increasing ranking on SERPs can be a challenge. However, by focusing on the ten strategies discussed in this guide, you make it easier to achieve quick SEO wins.
These strategies include optimizing your website for mobile devices, speeding up page loading times, updating old content, generating quality backlinks, improving on-page SEO, integrating social media, using structured data, creating SEO friendly content, optimizing URLs, and utilizing internal linking. By following these strategies and optimizing your website for better performance and ranking, you too can achieve quick SEO wins.