What is a Pillar Page?
Before discussing 8 examples of the best pillar pages, we should first understand what it is. A pillar page is a comprehensive, long-form piece of content that covers a specific topic in depth, and it is usually composed of several smaller pieces of content, known as “cluster content,” that are linked together. A pillar page can serve as an overview of a particular topic, providing readers with an overview of everything they need to know. A pillar page is an excellent way to increase traffic, provide valuable information to users, and establish authority on a particular subject.
Examples of the Best Pillar Pages
Here are some 8 examples of companies that have succeeded in creating fantastic pillar pages:
HubSpot’s pillar page, “What is Inbound Marketing?” is an excellent example of how to create a pillar page. HubSpot’s content explains the concept of inbound marketing in a comprehensive way that covers everything from the basics to more advanced topics. It includes interactive elements, such as a quiz to assess readers’ knowledge levels and an opportunity to create an inbound marketing plan. Ultimately, it is clear that the goal of this pillar page is to generate leads for their inbound marketing services.
Salesforce’s pillar page, “What is CRM?” is another great example of a pillar page. It provides an overview of customer relationship management (CRM), offering examples and statistics to support its claims. The page also includes links to resources such as eBooks and case studies, which position Salesforce as a thought leader in the field of CRM.
Uberflip’s pillar page, “The Ultimate Guide to Content Experience,” is a comprehensive resource for anyone looking to understand the importance of content experience. The page includes a range of content—from blog articles and webinars to eBooks and templates—that all relate to the topic of content experience. The page even includes a section on how to measure content experience, indicating that the goal of this page is to generate leads for their content experience platform.
Sweetwater’s pillar page, “Guitar Buying Guide,” provides an excellent example of how eCommerce companies can create pillar pages to drive sales. This page provides a comprehensive overview of the guitar buying process and includes interactive elements, such as a quiz and a step-by-step guide for selecting a guitar. The page’s primary goal is to promote Sweetwater’s guitar sales—a goal that is undoubtedly achieved with the comprehensive overview of buying guitars.
Moz’s pillar page, “Beginner’s Guide to SEO,” is an extremely comprehensive and high-quality resource for anyone looking to understand the basics of SEO. Moz’s page covers everything from keyword research to link building, and it even includes a downloadable PDF version of the guide. Moz’s goal here is to increase traffic to its website and provide a valuable resource that establishes it as an authority in the SEO space.
6. Sprout Social
Sprout Social’s pillar page, “Social Media Image Sizes,” serves as an excellent example of how to create a pillar page for a specific topic. Sprout’s content explains the various image sizes that are needed on different social media platforms in a straightforward manner. The page even includes downloadable templates, making it an excellent resource for social media marketers who need to create graphics. Sprout’s goal in creating this page is to generate leads for their social media management tools.
BoldLeads’ pillar page, “Real Estate Lead Generation,” is an example of how to create a pillar page for a specific industry. This page provides an overview of lead generation for real estate agents, including everything from building awareness to closing the deal. The page offers a range of resources, including eBooks and a webinar, to help real estate agents generate more leads. BoldLeads’ goal with this page is to generate leads for its real estate lead generation services.
8. Ghergich & Co.
Ghergich & Co.’s pillar page, “The Evolution of the Mid-Century Modern Chair,” serves as an example of how to create a pillar page for a niche topic. This page offers a comprehensive history of the mid-century modern chair, including an overview of notable designers and how to identify genuine pieces. While the page is not sales-focused, it positions Ghergich & Co. as a thought leader in the interior design space.
In conclusion, pillar pages are an excellent way for businesses to promote thought leadership, generate leads, and provide valuable resources to users. By creating a comprehensive resource for a particular topic, businesses can establish themselves as an authority in their industry and increase traffic to their websites. The above 8 examples provide some of the most creative and high-quality pillar pages that you can use for inspiration when developing your own.