As a small business owner, it can get easy to become overwhelmed when thinking about SEO. Even without being a digital marketing expert, there is a lot that can be done that will help increase your organization’s online visibility, reach and improve your lead generation results.
Here are 6 simple tips that small businesses can use to immediately improve their SEO efforts.
It is the first impression to a visitor on your website. Quality content is what will also help your business rank well, as Google wants to serve relevant, helpful results to users. When writing content, make sure that it properly answers the questions that users are looking for and that it is relevant for each landing page.
2. Start a Blog
Starting a blog is a helpful way to increase rank for target keywords as well as produce new content for search engines to index. Avoid writing blogs solely for the purpose of keyword stuffing and instead create interesting topics that users will find helpful, enjoy and hopefully share through their own social media channels.
3. Be Active on Social Media
A simple way for small businesses to quickly build their online presence is to set up business pages on social media sites such as Facebook, Twitter, and Linkedin. Make sure that you fully complete the profiles and always include your full address and contact information.
4. Keyword Research
It is important to know which keywords have the highest traffic as well as how competitive a keyword is. Before writing new content, use Google’s Keyword Planner, a free tool that will provide keyword suggestions, search volume, competition and suggested pay-per-click bids.
5. Use Google Analytics
This is an amazing free tool which works by inserting a unique tracking ID number into your website. Google Analytics provides detailed information regarding how well your website is performing, which campaigns are working best for lead generation and where your traffic is being generated from.
6. Optimize Local Pages
If you are a local business, make sure that each of your title and meta tags includes your brand name, target keyword, and location to help rank better in local search results.
For more information on how you can help improve your small business SEO efforts, contact us today!Back to blog