6 Simple SEO Tips to Improve Lead Generation

July 07, 2017 By
lead generation

lead generation

As a small business owner, it can get easy to become overwhelmed when thinking about SEO. Even without being a digital marketing expert, there is a lot that can be done that will help increase your organization’s online visibility, reach and improve your lead generation results.


Here are 6 simple tips that small businesses can use to immediately improve their SEO efforts.


1. Content


It is the first impression to a visitor on your website. Quality content is what will also help your business rank well, as Google wants to serve relevant, helpful results to users. When writing content, make sure that it properly answers the questions that users are looking for and that it is relevant for each landing page.


2. Start a Blog


Starting a blog is a helpful way to increase rank for target keywords as well as produce new content for search engines to index. Avoid writing blogs solely for the purpose of keyword stuffing and instead create interesting topics that users will find helpful, enjoy and hopefully share through their own social media channels.


3. Be Active on Social Media


A simple way for small businesses to quickly build their online presence is to set up business pages on social media sites such as Facebook, Twitter, and Linkedin. Make sure that you fully complete the profiles and always include your full address and contact information.


4. Keyword Research


online lead generation

It is important to know which keywords have the highest traffic as well as how competitive a keyword is. Before writing new content, use Google’s Keyword Planner, a free tool that will provide keyword suggestions, search volume, competition and suggested pay-per-click bids.


5. Use Google Analytics


This is an amazing free tool which works by inserting a unique tracking ID number into your website. Google Analytics provides detailed information regarding how well your website is performing, which campaigns are working best for lead generation and where your traffic is being generated from.


6. Optimize Local Pages


If you are a local business, make sure that each of your title and meta tags includes your brand name, target keyword, and location to help rank better in local search results.


For more information on how you can help improve your small business SEO efforts, contact us today!

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