It’s obvious by looking around the street that people are using smartphones for more than just phone calls. For that reason alone you should ensure your website can be easily viewed on a mobile phone. And on the search engine optimization side of things, we have Google literally telling each San Francisco internet marketing company that without a mobile optimized website, their search rankings are going to suffer. In the spirit of paying attention to the warning signs all around us, here are 5 tips to help design a mobile friendly site.
1. Reduce Keypad Use
Beyond texting addicts, no one likes typing on a mobile phone. For that reason, don’t make people enter text on your site. Or, at the very least, make it easy on your users and keep it to a bare minimum. You’ll get lower bounce rates and longer sessions with easy to use buttons and linking than you will by requiring your user to enter unnecessary information.
2. Be Concise
Although mobile screens are getting bigger every year, they’re still no match for a desktop monitor. If you want to cater to the mobile generation you’ll need to streamline your information and concisely provide what your user needs. Keep it simple and uncluttered.
3. Use Larger Fonts And Buttons
Decrease the need for your user to zoom in to read your site by increasing the font size. And larger buttons will ensure they actually get tapped rather than having your user accidently miss and bounce from your site.
4. Reward User Actions
No, you don’t have to send the user a gift basket or pat them on the head, but simply let them know when they’ve actually clicked a button or tapped a link. All it takes is a small visual change to indicate your site is processing their action. Without that simple notification you’ll create yet another frustrated user mashing their phone screen relentlessly while wondering why your site is so unresponsive.
5. Use Hi Res Images
The smaller the screen, the smaller the picture. And the smaller the picture, the higher the resolution needed for a user to make any sense out of it. Smartphone screens are becoming so advanced that they require higher resolution images than those viewed on desktops. Follow the old saying about pictures and give your user a thousand words by upping your image quality.
These are just a few simple tips used by a San Francisco internet marketing company such as HeyLead. If you’d like to learn more, contact HeyLead to get your website optimized for today’s mobile user.
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