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Introduction
Creating great content is an essential first step in content marketing. But it’s not enough to simply create good content. You need to promote it as well. Without promotion, even the best content can go unnoticed.
In this post, we will be discussing 13 tactics you can use to promote your content and get more eyeballs on your work.
1. Share on Social Media
The first and most obvious tactic is to share your content on social media. When you publish a new blog post, podcast episode or video, make sure to share it on all your social media platforms.
For example, if you have a new blog post, share it on Twitter, Facebook, and LinkedIn. If you have a new podcast episode, share it on Twitter, Facebook, and Instagram.
Make sure to include an eye-catching image and a compelling headline that will entice people to click through to your content.
2. Leverage Your Email List
Your email list is a powerful tool for promoting your content. Every time you publish a new piece of content, send an email to your list promoting it.
Make sure to include a short blurb about what the content is about and why people should click through to read it.
You can also segment your email list and send targeted emails to specific segments that would be most interested in your content.
3. Reach Out to Your Network
Don’t be afraid to reach out to your network and ask them to share your content. This could be friends, family, colleagues, or even influencers in your industry.
Send them an email or direct message on social media and ask if they would be willing to share your content with their audience.
4. Guest Post on Other Blogs
Guest posting is a great way to get your content in front of a new audience. Reach out to other blogs in your industry and offer to write a guest post for them.
Make sure to include a bio at the end of the post with a link back to your website so readers can click through to your content.
5. Participate in Online Communities
Online communities, such as forums, Facebook groups, and Reddit, can be a great place to promote your content.
Participate in these online communities and share your content when it’s relevant to the conversation.
Make sure not to spam the community with your content, as this can be seen as self-promotional and will likely result in a negative reaction.
6. Use Paid Advertising
Paid advertising, such as Google Ads or Facebook Ads, can be a great way to get your content in front of a wider audience.
Set up targeted ads that will show to people who are most likely to be interested in your content.
Make sure to include eye-catching images and compelling copy that will entice people to click through to your content.
7. Repurpose Your Content
Repurposing your content is a great way to get more mileage out of your work.
For example, if you have a blog post, repurpose it into an infographic that you can share on social media.
If you have a podcast episode, transcribe it and turn it into a blog post that you can share on your website.
8. Use Influencer Marketing
Influencer marketing is a great way to get your content in front of a new audience.
Partner with influencers in your industry and ask them to share your content with their audience.
Make sure to offer something of value to the influencer in exchange for their promotion, such as a discount code for your product or service.
9. Use LinkedIn Pulse
LinkedIn Pulse is a publishing platform on LinkedIn that allows you to publish long-form content.
Publish your content on LinkedIn Pulse and share it with your network.
LinkedIn Pulse can be a great way to get your content in front of business professionals who may have otherwise missed it.
10. Host a Giveaway
Hosting a giveaway is a great way to get people excited about your content.
Offer a prize that’s relevant to your industry, such as a free consultation or a discount on your product.
Make sure to promote the giveaway on social media and other channels to get as many participants as possible.
11. Use Quora
Quora is a question and answer platform that can be a great way to promote your content.
Answer questions on Quora that are relevant to your content and include a link to your website or blog post in your answer.
Make sure not to spam Quora with your links, as this can result in negative consequences.
12. Use Facebook Groups
Facebook Groups can be a great way to promote your content.
Join groups that are related to your industry and share your content when it’s relevant to the conversation.
Make sure not to spam the group with your content, as this can result in negative consequences.
13. Use Reddit
Reddit is a platform that can be a great way to promote your content.
Find relevant subreddits and share your content when it’s relevant to the conversation.
Make sure not to spam Reddit with your links, as this can result in negative consequences.
Conclusion
Promoting your content is just as important as creating it. Use the tactics outlined in this post to promote your content and get more eyeballs on your work.
Remember to always provide value to your audience and avoid spamming channels with your promotions. With time and consistent effort, you can grow your audience and drive more traffic to your website or blog.
