1. Implement AR Filters

Create your own Augmented Reality (AR) filters and let your Instagram profile stand out in 2023. AR filters add an enviable layer of creativity and user experience to your Instagram stories. You can create AR filters using Spark AR by Facebook. It’s an easy-to-use toolkit that helps you create Snapchat-like filters on Instagram. Check out Spark AR for some inspiration and tutorials.

2. Invest in Quality Instagram Influencer Content

Influencer marketing is everywhere these days. But in 2023, make it stand out by investing in high-quality influencer content. Find an influencer whose content resonates with your brand values, and work together to create something unique that will wow your audience. You can showcase your product or service, highlight a new feature, or tell a special story. Check out Fohr and their list of Top Influencers to get started.

3. Create Interactive IGTV Videos

IGTV will continue to grow in 2023, and there is no better time to create unique and engaging videos for your audience. Move beyond the usual promotional videos and try something interactive on IGTV. You can run Q&A sessions, tutorials, webinars, and focus groups to engage your followers. For inspiration, check out Kiara Anne Stokes, who creates interactive workout videos for her community.

4. Explore Instagram Reels

Instagram Reels is a new feature that took over the Internet by storm. It’s all about short, snappy videos, and Instagram users love it. In 2023, explore Reels and showcase your brand’s personality, humor, and creativity. Let your audience know that you’re fun, relatable, and engaged with the new feature. Check out Haus of Hounds and their Reels library to start your inspiration.

5. Collaborate with Other Brands or Influencers

Collaborations are the key to successful brand partnerships. In 2023, try to collaborate with other brands or influencers in your industry. Create a hashtag, a photo challenge, or a giveaway to promote each other’s brand. You’ll increase your exposure, reach new customers, and build brand loyalty. Check out Beautycounter who partnered with Goop, to launch an exclusive limited edition makeup collection.

6. Join Instagram Challenges

Instagram challenges are a great way to engage with your followers and build a vibrant social community. In 2023, join Instagram challenges and encourage your followers to join as well. You can create your own challenge, or participate in one that’s already happening. Check out Ashley Marie and her popular 30-day mindset challenge on Instagram.

7. Experiment with Instagram Guides

Guides are a new feature on Instagram that allows you to create and share long-form content in a visually appealing format. In 2023, experiment with Instagram Guides and create inspirational, actionable content that aligns with your brand’s mission. You can create shopping guides, travel guides, recipe guides, or lifestyle guides. Check out The Target Girl and her guide on styling clothes on a budget.

8. Host Instagram Live Events

Instagram Live Events are the perfect way to interact with your audience in real-time. In 2023, leverage the power of Instagram Live Events and host live Q&A sessions, interviews, product demos, and webinars. Your followers can engage with you in real-time, ask questions, and give feedback. Check out Jenna Kutcher‘s Instagram Live sessions, where she shares valuable insights into entrepreneurship and marketing.

9. Create Super Shareable Instagram Content

Instagram’s visual nature implies that unique and quality photographs draw in more engagement. However, in 2023, keep in mind that shareability also comes from uniqueness, humor, and relatability. Let that come through in your Instagram feed posts. Share relatable memes, behind-the-scenes clips, unfiltered moments, or unique perspectives. Check out Jessamyn Stanley and her engaging and relatable yoga posts.

10. Engage your Audience through Instagram Stories

Instagram Stories are not only about aesthetics; they are a vital tool to engage your followers. In 2023, use Instagram Stories to showcase your brand’s personality, get feedback and stay connected with your audience. Use polls, quizzes, stickers, and interactive features to get them engaged. Check out Joi Wade and her use of Instagram Stories to showcase her journey as a musician.

11. Run Instagram Ads

Instagram continues growing in 2023 as the social media platform of choice for businesses, influencers, and creatives. It’s essential to take advantage of Instagram Ads to expose your message, showcase your brand image and drive sales. Instagram Ads give you the power to target your audience, set your budget and track your conversions. Check out Glossier and their sponsored posts with a consistent brand aesthetic.

12. Show your Support for Social and Environmental Issues

In 2023, brands that take a stand on social and environmental issues will stand out on Instagram. You can take part as an ally, support NGOs, or make a conscious effort to reduce the carbon footprint of your business. Use Instagram to showcase your support, promote campaigns, and show that your brand values make a difference. Check out Dove with its campaign on reframing beauty.

Final Thoughts

Instagram is a dynamic social media platform that thrives on creativity, novelty, and community building. In 2023, make the extra effort to stand out on Instagram. From AR Filters to Collaborations, Guided content, and Social and Environmental issues, you have a wide range of strategies at your disposal. There has never been a better time to take your Instagram profile to the next level. Have fun, experiment, and build your community by following the 12 exciting things to try on Instagram in 2023.