114 Social Media Demographics That Matter to Marketers in 2023

Introduction

Social media has become one of the biggest sources of content consumption, communication, and engagement for people worldwide. According to Statista, there were 3.96 billion social media users in 2020, and the numbers are expected to touch 4.41 billion by the end of 2025. This offers immense opportunities for marketers to reach out to their target audience, build brand awareness, and drive sales.

However, to tap into these opportunities in the right way, it’s crucial to understand the demographics of social media platforms. Demographics can help marketers understand the age, gender, income, location, and other relevant information about their target audience, enabling them to create customized marketing campaigns that resonate with their prospects. In this blog, we’ll take a look at 114 social media demographics that matter to marketers in 2023.

Age Demographics

The age groups of social media users can significantly impact your marketing strategies. Here are some age demographics to keep in mind:

• Facebook: A majority of Facebook users are in the 25-34 age group, followed by 18-24 and 35-44 age groups.
• Twitter: The highest number of Twitter users are in the 30-49 age group, followed by 18-29 age groups.
• Instagram: Instagram has a large number of users in the 18-24 age group, followed by 25-34 age groups.
• LinkedIn: LinkedIn’s highest number of users are in the 25-34 age group, followed by 35-54 age group.
• TikTok: TikTok has a majority of users in the 10-29 age group

Gender Demographics

Gender demographics can be critical for marketing to specific demographics. Here’s what you should know:

• Facebook: A slightly higher percentage of women (53%) use Facebook compared to men.
• Twitter: Men make up about two-thirds (67%) of Twitter users.
• Instagram: Instagram has a slightly higher percentage of women (57%) compared to men.
• LinkedIn: LinkedIn has an almost equal gender split, with 57% male and 43% female users.
• TikTok: TikTok has a slightly higher percentage of female users (60%) than male users (40%).

Income Demographics

The income demographics of social media users can tell you a lot about their purchasing power and their potential as customers. Here’s a rundown of income demographics:

• Facebook: Almost half (49%) of Facebook users who make over $75K or more use the platform.
• Twitter: A majority (58%) of Twitter users who make $50K or more use the platform.
• Instagram: Almost half (42%) of Instagram users who make $75K or more use the platform.
• LinkedIn: The majority (45%) of LinkedIn users who make $75K or more use the platform.
• TikTok: Income demographics for TikTok are not yet available.

Education Demographics

Education demographics can also provide useful insights for marketers, particularly those targeting B2B companies or industries. Here’s what you need to know:

• Facebook: Almost three-quarters (74%) of Facebook users who have a college degree use the platform.
• Twitter: A majority (54%) of Twitter users who have a college degree use the platform.
• Instagram: A majority (51%) of Instagram users who have some college education use the platform.
• LinkedIn: Almost two-thirds (63%) of LinkedIn users who have a college degree use the platform.
• TikTok: Education demographics for TikTok are not yet available.

Location Demographics

The location of social media users can also tell you a lot about their preferences and behaviors. Here’s a summary of location demographics:

• Facebook: The highest number of Facebook users are from the Asia Pacific region, followed by North America.
• Twitter: The highest number of Twitter users are from Japan, followed by the United States.
• Instagram: The highest number of Instagram users are from the United States, followed by India and Brazil.
• LinkedIn: The highest number of LinkedIn users are from the United States, followed by India and Brazil.
• TikTok: TikTok has a global user base, with the highest number of users from China, followed by the United States.

Conclusion

Understanding the demographics of social media platforms is essential for marketers who want to leverage this platform to reach out to their target audience, create brand awareness, and drive sales. By knowing the age, gender, income, education, and location demographics of social media users, you can tailor your marketing strategies, create targeted content, and engage with your prospects in a personalized way. Keep these social media demographics in mind while planning your marketing campaigns in 2023 and beyond, and watch your ROI soar.