Use keywords.
I have 2 days.

Google Ads can be expensive, but that doesn’t mean you have to break the bank to get a good return on investment. With these ten tips, you can run an effective Google Ads campaign even on a budget.

Set a Budget and Prioritize Your Resources

Before you begin, you need to have an idea of what the budget of your Google Ads campaign will be. Setting a realistic budget and understanding how to allocate it to the right campaigns and resources will be key to the success of your campaign. This will also help you to prioritize which resources need to be allocated where and to what extent. For example, focusing on high search volume keywords and focusing on those with the best chances of converting may be an efficient way of allocating your budget resources.

Make Use of Automated Ad Bidding

Automated ad bidding sets a maximum bid for each keyword you choose. Ad bids that are placed through automated bidding gives Google Ads more control in how it sets bids, allowing you to effectively optimize your spending and get the most out of your budget. With this tactic, you are allowing the algorithms to do the bidding for you, allowing series of automated strategies to be set up. Doing this is extremely beneficial when managing a smaller budget and will allow you to efficiently manage and monitor your overall account performance.

Leverage Device & Time targeting

Google Ads allows you to target by device and time. Leveraging this feature can be especially useful if you are running a small budget campaign. With device targeting, you can limit your budget to certain devices and timeframes. This can be extremely beneficial for campaigns with a limited budget, as you can ensure that your budget is being used to target the best audience and optimize your spending accordingly. You can also choose to bid more aggressively when targeting certain devices or when targeting users during certain hours of the day.

Optimize Your Landing Pages

Your landing page is often the first experience that a customer has with your website and thus, it is important to make sure that it is optimized for maximum user experience. Many times, brands overlook or forget the importance of creating an optimized landing page, but without one, you are at risk of losing potential customers. Making sure that your landing page is up to date and contains key information is critical for an effective Google Ads campaign. Your landing page should also be fast loading and mobile responsive as these factors can greatly impact the overall success of your campaign.

Create Custom Ad Copy & Utilize Ad Extensions

Creating custom ad copy and utilizing ad extensions are both beneficial tactics when running a Google Ads campaign on a budget. Writing custom ad copy allows you to differentiate yourself from the competition and allows you to accurately target your audience. By doing this, you can create ads that are more likely to be seen by your target audience and be more successful in driving conversions. Additionally, utilizing ad extensions can be a great way to maximize your budget as you are able to provide additional information about your products and services for free.

Create Multiple Ad Variations & Test

You can test multiple ad variations and see which ones are more successful in driving conversions. Creating multiple variations of your ads allows you to better optimize your budget and also allows you to target different keywords and audiences. Additionally, testing allows you to see which variations of your ad perform the best and gives you insights into the preferences of your audience. A/B testing is a great way to maximize your budget and can potentially increase the overall success of your Google Ads campaign.

Choose Your Keywords Wisely

Choosing the right keywords is a crucial step in ensuring the success of your Google Ads campaign. When selecting which keywords to target, it’s important to consider the search volume, cost, and relevance of the keywords. By selecting keywords with a lower search volume and cost, you can still get great results but with a smaller budget. Additionally, by focusing on keywords that are relevant to your product or service, you can ensure that you are reaching the right audience.

Create Remarketing Ads & Utilize Databases

A great way to get more out of a small budget is to create remarketing ads. Remarketing allows you to target customers who have already interacted with your website or product in some way. This is a great way to maintain contact with customers who may not have purchased right away, as well as to target customers who may have abandoned their carts. Additionally, utilizing customer databases can also be beneficial in targeting customers who have interacted with your website or product in the past.

Utilize Multiple Campaign Types

Google Ads offers multiple campaign types and each one is suited for different objectives. Certain campaign types may be better suited for a particular goal than others, so it’s important to determine which one is the most efficient for your budget. For example, if you are looking to get more out of your budget and target customers efficiently, search network campaigns are a great option. However, if you are looking for more brand exposure, display network campaigns may be a better choice. Utilizing multiple campaign types allows you to optimize your budget and target customers more effectively.

Take Advantage of Free tools & Resources

Finally, taking advantage of free tools and resources can be a great way to get more out of your Google Ads campaign. Google Ads has a variety of tutorials and tools designed to help you get the most out of your budget. Additionally, there are many third-party websites and resources that provide useful information on running effective campaigns. Utilizing these resources can help you understand how to properly set up your campaigns, which can result in a greater return on investment.

By following the tips above, you can effectively manage a Google Ads campaign on a small budget and maximize the return on investment. With a bit of strategizing, optimizing, and testing, you can create an effective Google Ads campaign that generates the results you are looking for.