Ecommerce triggered email automation is an essential tool for any business looking to increase its revenue. With an ever-growing list of marketing channels, from social media to search engines, it’s easy to get lost in the noise. However, email automation can provide a powerful way to reach customers at just the right time, with the right message to boost sales.
Triggered emails are automated emails based on customer behavior. They are usually sent in response to some action the customer has taken, such as making a purchase, signing up for a newsletter, or abandoning a cart. This article will explain what triggered emails are, the different types of triggered email automation, and offer 10 examples of eCommerce triggered email automation that you can deploy to help boost sales.
What Are Triggered Emails?
Triggered emails are automated emails that are sent out in response to a customer’s behavior. Businesses use triggered emails to communicate with customers in a more personal way and to stay top-of-mind. This type of email automation helps businesses connect with customers in a timely way and is a great way to boost sales.
Triggered emails are sent at specific times, such as within 24 hours of a customer signing up for a newsletter, or when a customer abandons their shopping cart. By knowing the right times to send these emails, businesses can make sure that the emails are sent when customers are most likely to take action.
Types of Ecommerce Triggered Email Automation
There are several different types of triggered emails that can be used for eCommerce businesses. Here are some of the most common triggered email automations:
1. Welcome Email – When a new customer signs up to your email list, you can send out a welcome email. This type of email should thank them for signing up and offer them a discount code or free gift, that way they’ll be more likely to make a purchase.
2. Abandoned Cart Emails – An abandoned cart email is sent when a customer puts items in their shopping cart but does not complete their checkout. You can remind them of the items in their cart, offer them a discount or reminder of why they’re interested in the products.
3. Re-engagement Email – A re-engagement email is sent when a customer hasn’t opened your emails in a certain amount of time. You can use this type of email to remind them why they signed up for your emails, such as discounts or upcoming promotions.
4. Purchase Follow-up Email – A purchase follow-up email can be sent after a customer makes a purchase, to thank them and remind them of their purchase. You can also use this type of email to offer them discounts on additional products, or invite them to join a loyalty program.
1. Welcome Email – Send your new subscribers a welcome email within 24 hours of signing up. Offer them a discount code or a free gift to entice them to make a purchase.
2. Abandoned Cart Emails – Send your customers an email reminder within 24 hours of their abandonment, along with a discount code or reminder of why they were interested in the item(s).
3. Re-engagement Email – If a customer hasn’t opened your emails in the past 60 days, send them a re-engagement email to remind them why they signed up for your emails in the first place.
4. Purchase Follow-up Email – Send a thank you email after a customer has made a purchase. You can also use this type of email to offer discounts on additional products, or invite them to join a loyalty program.
5. Upsell Email – Send customers an email with a special offer or discount code on complementary products they may be interested in.
6. Cross-sell Email – If a customer has purchased a product, send them a cross-sell email with a special offer on related items they may be interested in.
7. Refer-A-Friend Email – Encourage customers to refer their friends to your store with a referral email. This can be sent after a customer has made a purchase, and offer them a discount code for referring a friend.
8. Special Offer Email – Leverage special offers like holidays or anniversaries to send customers emails with discounted items.
9. Re-order Reminder Email – If a customer has a subscription order that needs to be renewed, send them a reminder email with a special offer to encourage them to renew their subscription.
10. Review Request Email – After a customer has made a purchase, send them an email request for a review of their purchase. This can help build brand trust and increase reviews in your store.
Ecommerce triggered email automation can be a powerful tool for boosting sales and staying top-of-mind with customers. By setting up automated triggered emails, businesses can send tailored messages to customers at the right time, with the right message to increase sales. This article has discussed 10 examples of triggered email automation that eCommerce businesses can deploy to help boost their sales. Examples include: Welcome emails, abandoned cart emails, re-engagement emails, purchase follow-up emails, upsell emails, cross-sell emails, refer-a-friend emails, special offer emails, re-order reminder emails, and review request emails.
With a little bit of work, businesses can set up triggered emails that are tailored to customers’ needs and can help boost sales and customer loyalty.