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1. Create a Sense of Urgency
One of the most effective types of CTA is to cause a sense of urgency in the reader. Making them feel like they must act now in order to benefit from the offer that you’re providing. An example of this could be “Shop Now Before It’s Too Late”. Creating a sense of urgency will encourage readers to act quickly and make a purchase before they miss out.
2. Make it Personal
Including a personal touch in your CTA will make the reader feel connected to your brand. People are more likely to trust a brand that makes them feel like an individual. For example, you can use words such as “Your” and “You” in your CTA to make the reader feel more involved. Try phrasing the CTA in such a way that it speaks directly to the reader, e.g. “Start Your Journey Now”.
3. Give it an Actionable Name
A call-to-action should be clear and concise. Using an actionable verb such as “Sign Up” or “Book Now” is much more effective than “Click Here”. Furthermore, you should avoid using generic wording like “Submit” as this doesn’t give the user any indication about what will happen when they click it. Instead, choose words that have meaning and invoke a sense of action, such as “Explore Now” or “Try it Now”.
4. Stimulate Curiosity
Making your CTA stimulating and exciting will get users interested in clicking the button. You can do this by introducing a hint of mystery, something like “Discover What’s Inside” or “Unlock the Secret”. This encourages the reader to want to know what is waiting for them on the other side of the CTA.
5. Use a Powerful Command
Using phrases such as “Download Now” or “Find Out More” gives the power to the user. These strong commands have a greater impact than more passive phrases like “Click Here” or “Learn More”. They make it clear to the user what the desired action is and encourages them to carry it out without hesitation.
6. Provide a Benefit
The best type of CTA is one that provides the reader with a clear benefit. For example, you can include phrases such as “Increase Your Traffic” or “Save Money Now”. This instantly lets the reader know what they will gain by taking action, and thus making them more likely to click the CTA.
7. Leverage Contrast to Stand Out
You want your CTA to stand out. To do this you can make use of colour, size and position to draw the reader’s eye to it. For instance, you can make the button a different colour to the background or display it higher than the other elements on the page. You can also use a contrasting font or add a simple image to capture the user’s attention.
8. Offer Freebies
Everybody loves a freebie, so why not use it to your advantage? Everyone loves to feel like they’re getting something for nothing, and this is great for making them take action. Offer something for free such as a discount code if the user clicks on your CTA, or a free subscription or trial.
9. Use Positive Language
Using phrases such as “Start Your Adventure Now” or “Enjoy Now” can be very effective in conveying a positive message. People are more likely to engage with a CTA that instils hope rather than one that uses negative words like “Don’t Miss Out”.
10. Make it Appealing
The appearance of your CTA is just as important as its content. People are more likely to click on a button that looks visually stunning. Use a font that is eye-catching and make sure the design fits in with the website’s overall style. You can also consider adding a hover effect such as a colour change or animation to make your CTA stand out from the rest.
