How Voice Search Is Changing SEO

November 23, 2017 By
San Francisco SEO experts

voice search

Voice controlled technologies have improved to such a point that they’re becoming household names.  Once the exclusive domain of tech geeks, the names of voice activated systems such as Siri, Alexa and Cortana have suddenly entered the popular lexicon.  And with the gift giving season coming up you can be assured there will be a new wave of voice searches beginning on Christmas Day.  That being said, how will this new surge of voice search affect SEO marketing companies?

Voice Search Phrasing

The first thing to keep in mind when it comes to voice search is that the phrasing is typically different than that of a text based search.  A voice search will usually follow natural speech patterns, whereas a text search is more likely to use abbreviated, point-form phrasing.  For an example involving a library’s hours of operation, a voice search might be phrased as, “What time is the library open until?” whereas a text based search may be grammatically incorrect but straight to the point such as,  “Library hours.”  This will, of course, affect your keyword strategy.  Depending on your customer base, you’ll need to find an appropriate balance between both search methods.

Keyword Length

Voice search is naturally inclined to involve long tail keywords, while text based searches favor short tail keywords.  To capitalize on the rise in the number of voice searches, San Francisco SEO experts such as Heylead need to modify their text based keyword searches to include full sentences and grammatically correct questions.  This includes using smaller filler words such as “the,” “to,” and “for,” that are used in regular speech but might be omitted when quickly typing in a query.

Optimizing For Mobile Voice Search

Smartphones accelerated the advance of voice controlled technologies.  Not everyone is able to type efficiently using two thumbs meaning many older people find voice activation quicker and more accurate.  This means that websites need to be specifically optimized for mobile use.  Some steps that need to be taken for mobile optimization include improving loading time, removing Flash elements while allowing for CSS and JavaScript, foregoing pop ups and design to allow for easy finger scrolling.

Voice Search And The Future

Voice search and voice activated devices will only be improving going forward.  San Francisco SEO experts, such as HeyLead, that stay ahead of the curve will not only benefit from responding to this trend, but they’ll be better positioned to react to further technological advances in the future.

 

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