How to Create Better Email Marketing Campaigns

September 01, 2017 By
email marketing

email marketing

One of the easiest ways to increase revenue is to sell more to your existing clients. You already have a relationship with them, and they already have trust in your company and what you do. You can upsell through social media, on the phone, or by an email marketing campaigns which are incredibly effective and a low cost method. Here are some tips to make sure that your upselling emails hit the right notes.

Target Your Customers

The first thing you need to do, before you even write a single word, is make sure that you are targeting the right people. Review the purchasing behavior, which will help you figure out exactly what to offer to your customers.

Personal

email marketing campaignsEveryone gets and ignores spam emails. So to make yours stand out, make sure that they address the customer personally, by their first name. It’s very simple but it means that your customer is more likely to open, read, and react to your email marketing campaigns.

History

Emails that begin with pushy upselling are often ignored. Instead, you could show the customer their purchase history with your company. It will remind them that they have had a positive experience with you before, and then offer suggestions of other related products that they might like.

Call To Action

Make sure that the call to action button is easy to find. Also, don’t clutter your email with multiple calls to action, as often, when people have too many choices, they don’t make any choices at all.

Review

Sometimes you may not have enough information to give truly personalized recommendations, so you should give the customers the option to review your suggestions and customize them.

Tone

The tone used for email marketing is one of the most important parts. You don’t want to sound too pushy and aggressive. You do want to come across as helpful, so choose your words carefully

You could also turn a transactional email into an upsell email. Transactional emails include receipts, confirmation emails and notifications. You could add some purchasing suggestions to the email, however, if you do, make sure that the focus is on the transaction, and not on the upsell.

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