Common On-Site SEO Mistakes – Part 2

October 20, 2017 By
san francisco seo company

san francisco seo company

We are back this week with a few more on-site SEO issues that you should be aware of to ensure that you are not accidentally hurting your website ranking. As a San Francisco SEO company, these mistakes below can be easy to make if you are not cautious.

#1 Cloaking

Is showing one thing to a search engine and then showing something else to your website users which is highly frowned upon. If Google catches that you have been cloaking, they will slap your website with a penalty.

The common on-site SEO issue that we see is when a website has accidentally cloaked something. This can happen for a number of reasons including:

  • Nearly identical foreground and background text
  • Content being hidden by Javascript
  • Poorly formatted CSS forcing content to appear off-screen

#2 No Anchor Links

Although no anchor links can be considered another example of cloaking, it is worth discussing on its own. This error can easily occur when you begin to write the ‘href’ tag and forget to include the anchor text. Anchor text is what stands out for users to click on to be directed to your target link. The issue with this is that a visitor to your website will see no link at all, but a search engine will be informed that your website is linking to a blank URL, which they consider cloaking.

To confirm that you do not have any blank URLs on your website, simply run an audit of your HTML base.

Even if you do not have a San Francisco SEO company managing your website, there are a number of free SEO audit tools that can be used to help identify warnings and errors. It is a good idea to perform a review each month, especially if you are frequently updating and adding content to your site to ensure that there are no accidental SEO mistakes.

We will continue with more SEO mistakes to be aware of shortly. If you have any questions on how you can maximize your website’s rankings and drive traffic to your website, contact a member of the Hey Lead team today.

 

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