Case Study for a Cloud Software Company

December 23, 2016 By
SEO Content

Challenge

Align with industry experts and provide a well branded exposure and build an SEO presence for core keywords in a niche technology sector.

Objective

Improve online visibility, rank for core industry keywords and provide industry expertise to prospects and current customers.

On-Page SEO Solution

59



BLOGS

Blogs created from April 2016 – December 2016 that are keyword focused / about 6 blogs per month.

Extensive keyword research was performed before executing on this content strategy. Search volume, competitiveness, relevancy and other factors were used to prepare the right set of keywords.

14



knowledge base posts

The knowledge base was an integral component to providing current customers with easy access to support related materials.

In creating the knowledge base, we were able to not only reduce support time required to service customers, but also provide content that is important for the search engine visibility and branding of the site.

3



youtube videos

Video is an important aspect to SEO and branding. It further helped the client with branding, exposure and awareness in the market.

responsive 01

Optimize website for responsiveness

One of search engines’ ranking signals is website responsiveness and usability. Below is the result before and after optimization of website.

graph 01

47



adwords ADS CREATED

1 Campaign / 47 Ad groups / 47 Ads

 

The purpose of the Adwords campaign was to uncover hidden keywords for SEO that we can target and rank for as well as buy low cost traffic and boost traffic to site.

3



Infographics

Creating infographics is a great way to summarize complex content in a visual way. Because of its attention grabbing appeal, users can easily share the content with their friends and further increases backlinks generated for the website. 

5



articles

Articles created that are also keyword focused.

Off-Page SEO Solution

coment

Social media

98 tweets created on Twitter since creation of Twitter page 4 Facebook posts on average created per month

layers

online directories

Created online business profiles on online directories such as Yelp to further establish a digital footprint.

300+ business profiles created on online directories and third party review sites.

Results

78





new pages indexed

by google

g adword

774 more clicks, ad appeared for 36,000 times, CTR 2.13%, Spent only $381 and Uncovered 577 new SEO keywords

1000





fan followers combined

on Facebook and Twitter

analytics

Increase of 179.87% organic sessions (3,119 more)

4,853 (April 1, 2016 – Nov 30, 2016)

1,734 (April 1, 2015 – Nov 30, 2016)

little graph
RANKINGS
KEYWORDMAYAUGUSTNOVEMBER
good pay per call crm-1 green up1
pay per call crm system-1 green up1
pay per call crm software-1 green up1
what is dynamic call distribution?-1 green up1
pay per call crm-2 green up1 green up
lead-to-call automation-2 green up2
is pay per call worth it-5 green up2 green up
pay per call software organic173 green up3
pay-per-call platform organic453 green up
pay per call explained-3 green up3
introduction to call tracking-4 green up3 green up
is pay per call marketing worth it-7 green up3
pay-per-call systems-6 green up3 green up
qualify calls-9 green up4 green up
how to optimize your pay-per-call marketing-4 green up4 green up
pay per call agency-19 green up7 green up
optimize pay per call-9 green up7 green up
pay-per-call marketplace organic156 green up8
call marketplace organic111110 green up
tractable phone numbers--
backlink discovery
Referring domains
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