10 Acronyms To Increase Conversion Rates On Your Website

10 Acronyms To Increase Conversion Rates On Your Website February 02, 2018 By

If you have a website it’s highly likely you’re hoping to encourage your visitors to perform some sort of action.  Whether that’s signing up for your email list, watching a video or purchasing a product, your website is a tool to convert a visitor into a customer.  With text speak and acronyms seemingly taking over … Continue reading “10 Acronyms To Increase Conversion Rates On Your Website”

A Day At The Google Zoo | The Google Algorithm Animals

A Day At The Google Zoo | The Google Algorithm Animals January 26, 2018 By

Well, there may not actually be a Google zoo (yet!), but there is a coterie of animals that feature Google as their first names.  These would be the Google Panda, Google Penguin, Google Hummingbird and Google Pigeon.   So, what is this odd menagerie?   In reality they’re code names for major Google algorithm updates that … Continue reading “A Day At The Google Zoo | The Google Algorithm Animals”

Facebook’s News Feed Changes | How Will It Affect Marketers?

Facebook’s News Feed Changes | How Will It Affect Marketers? January 19, 2018 By

With a post that caused social media marketers to sit up and pay attention, Facebook CEO, Mark Zuckerberg, recently announced changes in the way the social media site’s news feed will work.   In his January 11 Facebook post, Zuckerberg announced, “I’m changing the goal I give our product teams from focusing on helping you … Continue reading “Facebook’s News Feed Changes | How Will It Affect Marketers?”

Why Keep Tabs On Your ‘Google My Business’ Account?

Why Keep Tabs On Your ‘Google My Business’ Account? January 12, 2018 By

What Is Google My Business? Google My Business is a free Google tool allowing companies and organizations to oversee their online appearance on the Google Maps and search results pages.  Companies and organizations can claim and verify their business while managing pertinent information seen by Google users such as contact details or hours of operation. … Continue reading “Why Keep Tabs On Your ‘Google My Business’ Account?”

Social Media News | Facebook’s Click-To-Whatsapp Button

Social Media News | Facebook’s Click-To-Whatsapp Button January 05, 2018 By

The Monetization Of WhatsApp? Social media giant, Facebook, appears to be attempting to monetize their acquisition, Whatsapp, by introducing a click-to-Whatsapp button that can be embedded in Facebook advertisers’ boosted organic posts.  The new button gives Facebook users an easy way to connect with advertisers via Whatsapp with the click of a button. WhatsApp Working … Continue reading “Social Media News | Facebook’s Click-To-Whatsapp Button”