Analyzing Real Customers to Improve Business Results

Analyzing Real Customers to Improve Business Results January 21, 2017 By

All too often when reports indicate an increase in sales and monthly revenue, the marketing team gets or takes all the credit. The results could in fact actually have little to do with their last campaign. Maybe it was the enhancements to your website made by your developers after detailed A/B Testing or even a … Continue reading “Analyzing Real Customers to Improve Business Results”

How to Engage with Online Leads Through Your Sales Funnel

How to Engage with Online Leads Through Your Sales Funnel January 17, 2017 By

  We all know that online leads are critical to the success of your business. But how do you ensure that your sales funnel is enticing, informative and encourages users to convert? By breaking down the funnel into three core areas, you can analyze whether you have the appropriate content and support for each phase. … Continue reading “How to Engage with Online Leads Through Your Sales Funnel”

How to Get Your Keyword Data From Google Analytics

How to Get Your Keyword Data From Google Analytics January 16, 2017 By

  Once upon a time, Google provided users the exact keyword searches people were entering to locate their website. When they recently stopped, many people were upset by not having immediate insight into this powerful data. The good news, however, is that Google has started to include this valuable information inside their Analytics dashboard. Here … Continue reading “How to Get Your Keyword Data From Google Analytics”

How to Enable Re-Marketing through Google Adwords

How to Enable Re-Marketing through Google Adwords December 23, 2016 By

    Most visitors to your website will do absolutely nothing. They do not purchase a product or service, let alone sign up to your monthly newsletter, like you on Facebook or share your content. Conversions rates do vary by industry as well as the products and services being offered. It is estimated in the … Continue reading “How to Enable Re-Marketing through Google Adwords”