7 Simple Ways to Boost Online Conversion Rate

7 Simple Ways to Boost Online Conversion Rate June 25, 2017 By

Driving traffic to your website is one thing, but if searchers visiting your website are not converting, that traffic is essentially useless. There are many simple and effective ways to get online leads to taking action when they find your site, whether that is subscribing to a newsletter or filling out a callback form. Here … Continue reading “7 Simple Ways to Boost Online Conversion Rate”

4 Tips to Boost Email Lead Generation Results

4 Tips to Boost Email Lead Generation Results June 10, 2017 By

More often than not, people are looking to delete your lead nurturing emails – not read them. As a marketer, this is an important fact to keep in mind, as so many businesses rely on email as one of their top lead generation tactics. MarketingSherpa did a survey of email recipients and found that 58% … Continue reading “4 Tips to Boost Email Lead Generation Results”

Using a Buyer Persona to Boost Customer & Lead Conversion

Using a Buyer Persona to Boost Customer & Lead Conversion May 29, 2017 By

The world of digital marketing is ever-changing and always evolving. But one fact remains consistent – the key to engaging your customer base is through creative, relevant and fresh content. Simply put, business owners and marketers need to discover new ways to better connect with their existing customer base and attract new leads. Before launching … Continue reading “Using a Buyer Persona to Boost Customer & Lead Conversion”

Lead Generation | 8 Video SEO Tips for Small Businesses

Lead Generation | 8 Video SEO Tips for Small Businesses May 15, 2017 By

In 2017, filming and publishing video content is easier than ever. It’s great news for small business owners since video is probably the most effective tool for lead generation and sales conversion.   One of the key benefits of video is the boost it gives your website’s SEO. Here’s a list of tips for improving … Continue reading “Lead Generation | 8 Video SEO Tips for Small Businesses”

Facebook Leads | Turn Cold Traffic into Conversion

Facebook Leads | Turn Cold Traffic into Conversion April 29, 2017 By

Facebook is one of the most popular social media platforms as their pay per click ads generate more revenue than traditional sources. But, this platform relies on cold traffic. Cold traffic means you are advertising to people that may not know your brand, product or service and this can make it harder to entice and … Continue reading “Facebook Leads | Turn Cold Traffic into Conversion”